The Vendor is required to provide increase activities that improve public knowledge of, and appreciation for, the benefits of agriculture and domestic arts through advertising, promotion, and education.
- Projects will enhance and encourage visitor participation and appreciation of agriculture and domestic arts as well as expand existing efforts to attract visitors and showcase agriculture.
- Projects will expose consumers to the fair brand and create meaningful, long-lasting brand recognition.
- Eligibility includes:
- Traditional Marketing and Advertising
• Print advertisement including graphic design and ad placement costs.
• Billboard advertisement including graphic design and ad placement costs.
• Radio advertisements that promote agriculture and domestic arts and create meaningful, long-lasting brand recognition.
• Local TV advertising advertisements that promote agriculture and domestic arts and create meaningful, long-lasting brand recognition.
• Costs associated with adding the fair brand to other customer-facing marketing opportunities, ex. bus and bench placement.
• Product displays that contain the fair brand strategically placed inside local stores; e.g. free-standing displays, end-caps, hang-tags, shelf slides, cooler clings, floor graphics.
- Digital Marketing
• Marketing efforts that use an electronic device and/or the internet to display the fair brand; e.g. digital advertising, email marketing, online brochures, social media marketing, etc.
- Educational Projects
• Educational projects geared towards the general public to increase understanding of state agricultural economy and promote public engagement.
- Eligible Costs:
- Grant funds may be used for any of the following purposes that are directly related to completion of the project, including but not limited to:
• Logo development or redesign;
• Salaries and wages;
• Contractor services;
• Social media design consultant;
• App design;
• Local artwork and design for promotions;
• Consumer marketing campaign;
• Fair signage for main entrance and agriculture exhibits;
• Online ticketing development; and
• Other website improvements.
- Ineligible Costs:
- Grant funds may not be used for the following:
• Any cost unrelated to the eligible project;
• Promotional items (swag), clothing, gifts, prizes, memorabilia, and souvenirs;
• Computer hardware or software;
• Vehicles;
• Cell phones;
• Website maintenance fees;
• Shipping;
• Indirect and overhead costs;
• Fringe benefits; and
- Contract Period/Term: 3 years